Iceland to get frozen out after a bigger site needed and to be able to sell a change of goods?

http://m.gloucestershirelive.co.uk/8203-when-will-iceland-build-its-new-supermarket-in-gloucester/story-29667878-detail/story.html

Iceland were granted permission over 12 months ago but now want to sell different goods and need a larger site. Its less than 15 minutes walk from the planned new bus station. Should they be considering the BHS site in town instead ? 🤔 of course not...Interesting decisions from the planners in Gloucester. What do you think ? When a business wants to invest in your city and create more jobs, isn't that a good thing ?